Inbound Marketing Infographics 1. What is Inbound Marketing? Maybe you’re coming from a traditional marketing background, or maybe you’re just completely new to marketing altogether. Either way, if you’re entering the digital marketing world, you’re going to need to have a strong understanding of the inbound marketing methodology . While digital marketing tends to be an umbrella term to refer to any kind of marketing tactic on a digital platform, inbound marketing is what is taking center stage. Here’s a simple infographic on the basics of the inbound marketing methodology from The Whole Brain Group : 2. The Idiot’s Guide to Inbound Marketing Now that you’re familiar with the basics of inbound marketing as a methodology, it’s time to get into some of the nitty gritty of what the practical implementation of inbound looks like. In the Idiot’s Guide to Inbound Marketing Infographic, SevonAtoms takes us through common inbound marketing tactics that produce great r
What is digital marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about how those small differences are being observed across the world. How does a business define digital marketing? Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising , email marketing , online brochures, and beyond -- there's a sp